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Back to Basics!

I still remember the 3 Rs that I was taught back in school almost two decades ago! So I Reduce, Reuse and Recycle as best I can. It’s easy to add in more Rs nowadays like Refuse, Repurpose and Rethink, and this way it’s much easier to go back to basics or our roots!

Recently as part of our research for new partnerships, we thought of emphasizing Wellness, it has been at the core of our offerings always. Now is the time to make it more relatable and tie it down by products and practices that have been in use for centuries.

Our New Launches are structured accordingly and they have been keen proponents of the 3 Rs and have built their ventures around it.

Parama Naturals has brought back the magic of turmeric into daily use in busy modern lives through a range of turmeric-powered 100% natural skincare and wellness essentials. They are stain-free quick-absorbing, non-greasy, convenient, and quick to use on the go especially suited for busy people who need to juggle work, chores at home, personal health, and the well-being of the family. Everyone can now get the benefits of turmeric application on the face and body in just 2 minutes.

We all know that TURMERIC is inextricably woven into the fabric of Indian culture through cultural ceremonies, rituals, and daily life. It was recommended in the Ayurvedic texts for its protective, preventive, therapeutic, balancing, healing, and cosmetic properties. Modern science acknowledges its immunity-boosting, anti-inflammatory, antiseptic, antibacterial, antifungal, anti-anxiety, soothing, stimulating anti-oxidant properties. It was applied regularly for babies, children, teenagers, brides-to-be, young couples, women of all ages, to counter the effects of age, environment, and lifestyle, and to prevent and address specific issues like acne, blemishes, scars, and uneven skin tone.

Eco Femme is a women-led social enterprise founded in 2010. Based in Tamil Nadu, India, the goal is to create environmental and social change through revitalizing menstrual practices that are healthy, environmentally sustainable, culturally responsive, and empowering

They produce and sell washable cloth pads, provide menstrual health education, and open dialogues on menstruation all along the way. Reusable cloth pads are being used by rural women for a long time and due to their eco-friendliness they are quickly becoming the most sustainable menstrual product option

Bellisima is a brand that aims to bring revolution in Hair Care using the wisdom of our ancestors passed on from one generation to other. They aim to develop a self-care trend with all primitive ingredients. Customer satisfaction is their primary goal

Bellisima’s HairSpa Oil and Onion Remedy Hair Oil is 100% pure and natural and extracted high-quality coconut without applying any additional heat thus retaining all its naturals benefits. It is nonsticky and light on the hair. A range of herbs (Jatamansi, Bhringraj, Gunja, Liquorice, Ratanjot, Amla, Aloe vera, Methi) is infused in cold-pressed coconut oil and prepared in a traditional ayurvedic method called kShir pak method (5to 6 hours of slow cooking on low flame). In this method, we use herbs in different forms like fresh juices, dry kashayam and wet kalpas( herbs paste), and COW MILK. This process completely transforms the nature of base oils as extract present in juices; its potency and nutrients are absorbed by the oil.

So revisiting our roots or a little walk down the memory lane can help us tremendously in these times wherein going back to basics can really help the environment and make our consumption lead to a positive impact.

Start with these simple steps and make one change every month:

  • Try to recycle all paper, plastic, glass, and metals at home
  • Separate organic waste and compost it.
  • Carry reusable bags, bottles, cups, containers, and cutlery with you
  • Refuse plastic bags, straws, cutlery, and containers
  • Support green responsible brands and, wherever possible try to limit or decrease your own personal carbon footprint.

These are just a few small steps that are easy to start with, lots of love and luck on your journey ahead!

Pallavi

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